Hastings Villas

Marx partnered with Belmo Management Group to revitalise the Hastings Villas brand with a sophisticated new identity that reflects its premium position in the heart of Noosa’s Hastings Street. The design direction focused on timeless coastal elegance, balancing refined typography, a soft natural palette, and understated detailing that conveys luxury without pretension. This refreshed identity was seamlessly applied across stationery, signage, and guest touchpoints to ensure a cohesive and memorable brand experience from arrival to departure.

In collaboration with Belmo’s management team, the rebrand extended into a fully integrated booking website, built to elevate the guest experience and streamline reservations. The site showcases the property’s beautifully appointed villas, local surroundings, and guest amenities with an intuitive, mobile-friendly design. The result is a contemporary and connected brand presence that unites sophisticated aesthetics with practical functionality.