The Peninsular

The Peninsular Beach Resort, an iconic Mooloolaba beachfront destination, engaged us to deliver a complete rebrand that revitalised its image while developing a more sophisticated look. The goal was to create a cohesive brand identity that reflected the resort’s relaxed sophistication and premium guest experience. Our team developed a refined new logo, paired with a sleek colour palette and contemporary typography that brought warmth and consistency across all brand touchpoints.

The project extended beyond design into full implementation including coordinated external and internal signage, stationery, and marketing collateral. From the building facade and wayfinding signage to guest materials and digital assets, every detail was designed to elevate the resort’s presence both onsite and online. The result is a timeless, polished identity that captures the essence of Mooloolaba’s beachfront lifestyle while positioning Peninsular Beach Resort as one of the Sunshine Coast’s most recognisable and welcoming stays.