Where Resort and Hotel marketing meets creative design and strategy.

At Marx Resorts, we pride ourselves on being one of Queensland’s leading creative studios, blending the design expertise of a large agency with the personalised attention of a boutique team. As a trusted creative partner to leading resorts, hotels, and tourism operators, we have helped refresh and reposition destination brands to ensure they remain competitive and desirable in today’s market.

Our campaigns include brand strategy, digital marketing, and design services that breathe new life into accommodation destinations ensuring they remain competitive, in demand, and consistently welcoming new and returning guests. Our client base extends across the nation, giving us a strong understanding of national hospitality trends and guest expectations.

We specialise in:

+ Resort & Hotel Branding & Refresh
+ Website Design & Development
+ Guest Experience Branding
+ Destination & Tourism Campaigns
+ Marketing Collateral & Merchandise
+ Social Media & Content Production
+ UX & Integrated Booking Software

Projects

Explore more

Spicers Retreats

Spicers Retreats is renowned for its collection of landmark destinations across Queensland and beyond, including Clovelly Estate in Montville, Spicers Tamarind Retreat in Maleny, Spicers Hidden Vale in Grandchester, and Spicers Balfour Hotel in Brisbane. Marx worked closely with the group’s marketing manager to support the ongoing evolution of the Spicers brand, developing refined and cohesive marketing materials that captured the individuality of each retreat while maintaining the brand’s overarching tone of understated luxury. Our collaboration extended across online and press advertising, accommodation promotions, and tailored copywriting, all created to highlight the signature Spicers experience of relaxed sophistication, exceptional dining, and timeless Australian hospitality.

Sea Pearl Mooloolaba

Positioned along the pristine beachfront of Mooloolaba Esplanade, Sea Pearl stands as a benchmark of coastal luxury. From the inception of its construction, Marx was engaged to develop and position the brand, creating a sophisticated identity that reflected the development’s architectural elegance and premium lifestyle offering. Our involvement spanned every stage, from concept through to delivery, including the design and implementation of external, internal, and wayfinding signage, a bespoke website, and a suite of initial marketing collateral. The result is a cohesive and timeless brand presence that complements Sea Pearl’s landmark status on the Mooloolaba coastline.

71 Hastings Noosa

Located on the Noosa Heads waterfront, 71 Hastings is a premium beachside destination offering panoramic views and relaxed coastal luxury. Marx was engaged to re-develop the resort’s website, establishing a distinctive and user-friendly site that reflected its premium appeal. The result is a cohesive and enduring brand that continues to capture the essence of Noosa Heads seaside charm while positioning 71 Hastings as a leading resort destination for leisure and lifestyle travellers.

Domic Noosa

Domic Noosa is a private six-bedroom eco-luxury sanctuary nestled above Sunshine Beach, offering direct beach access and panoramic coastal views. Designed as a modern architectural masterpiece that harmonises with its natural surroundings, Domic redefines luxury living on the Sunshine Coast. Marx was engaged to produce a boutique brochure and marketing collateralto capture the property’s unique design and serene atmosphere. These assets formed the foundation of an international marketing campaign, showcasing Domic Noosa as an exclusive retreat that embodies sophistication, sustainability, and the effortless elegance of the Noosa lifestyle.

Empire Rockhampton

Empire Rockhampton is a premier riverfront hotel that embodies modern comfort and style in the heart of Central Queensland. Marx was engaged to design and develop a new website that reflected the hotel’s contemporary appeal and elevated guest experience. To complement the digital refresh, we also coordinated a comprehensive photoshoot capturing the property’s impressive internal amenities, beautifully appointed rooms, and vibrant surrounding riverfront precinct. The result is a refined and engaging online presence that authentically represents Empire’s sophisticated offering and strengthens its position as Rockhampton’s leading accommodation destination.

Plantation Retirement Resorts

Based on the Sunshine Coast, Plantation Retirement Resorts offers a collection of premium lifestyle communities designed for modern, independent retirees. Marx was engaged to design and build an all-inclusive website that seamlessly brought together all resort locations under one cohesive digital experience. Working closely with the marketing manager, we developed a site that highlights each resort’s unique amenities, lifestyle, and community spirit while maintaining a consistent brand identity across the group. The result is a sophisticated and user-friendly platform that effectively promotes Plantation’s resort portfolio and provides residents and future buyers with an engaging, informative, and inspiring online experience.

Sea Temple Port Douglas

Sea Temple Port Douglas is a luxurious beachfront resort set among tropical surrounds on Queensland’s far north coast. Marx worked closely with the management team over several visits to deliver a comprehensive suite of marketing and creative assets that captured the resort’s refined tropical essence. Our involvement included extensive on-location photoshoots, promotional video production, and the creation of marketing collateral, floor plans, brochures, and brand design, all crafted to elevate the resort’s visual identity and guest appeal. The project also extended to the adjacent Sea Temple Golf Course, ensuring a unified and sophisticated presentation across both destinations that reflected the signature elegance and lifestyle synonymous with the Sea Temple name.

Maleny Manor Maleny

Positioned atop the scenic hills of the Sunshine Coast Hinterland, Maleny Manor stands as a cherished benchmark for luxury weddings. Marx was given the honour to rebrand such an established icon, creating a refreshed, sophisticated identity that reflected the venue's timeless charm, natural elegance, and premium experience. Our involvement spanned every touchpoint of the guest experience, ensuring a cohesive and memorable presence. This rolled out across all new marketing collateral, wedding packages, stationery, and signage. The result is an enduring and cohesive brand presence that complements Maleny Manor's landmark status while maintaining its legacy as a leading, aspirational wedding destination.

Clients

+ 71 Hastings Noosa
+ Domic Noosa
+ Fairshore Noosa
+ Elouera Tower Maroochydore
+ Hastings Villas Noosa
+ Kondalilla Eco Resort Flaxton

+ The Peninsular Mooloolaba
+ Plantation Retirement Resorts
+ Spicers Retreats
+ Empire Hotel Rockhampton
+ Edge Hotel Rockhampton
+ Sea Temple Port Douglas

+ Stay Noosa
+ Sea Pearl Mooloolaba
+ Maleny Manor Maleny
+ No. 1 Hastings Noosa
+ Noosa Secret Destinations
+ Novotel Twin Waters

In-house services

From brand identity and website design through to signage, collateral, and marketing campaigns – we have the expertise to deliver fully integrated, guest-focused solutions. Backed up by our enthusiasm and commitment to see tourism evolve as a catalyst for economic growth, we welcome the opportunity to provide you and your management team with a premium creative service.

We offer

+ Brand Design
+ Web Design & Booking Integration
+ Content & Copywriting
+ Lifestyle, Location & Aerial Photography
+ Video Production & Resort Showreels
+ Social Media Strategy
+ Brochure & Collateral Design
+ On-Site Signage & Wayfinding
+ Menus, Compendiums & Key Card Design
+ Floor Plans & Location Maps
+ Merchandise & Guest Takeaways

Who we work for

We work closely with hotel managers, resort owners, and tourism partners to develop creative initiatives that boost bookings and elevate guest experiences. Whether refreshing a tired hotel brand, updating a resort’s website, or rolling out new signage and collateral – our aim is to discover your property’s unique claim of distinction and communicate it with impact.

Let’s Chat!

Through strategic direction and inspiring creative execution, we help Resorts and Hotels reclaim distinction and guest appeal.